Common meaning:

The power of language to produce social action and bring about change.

Hidden meaning of the Equity religion: 

A tool believers of the Equity religion are forcing on society in order to convert people.

Discussion:

The Equityists believe you can convert people to their true religion by altering the meanings of words in order to bring the thinking of non-believers in line with Equity thought.

People who have accepted the religious virus of Equity think the entire Western world, and even the languages spoken, are oppressive. This is one of the reasons they have created so many new words and redefined so many existing ones. These new words or modifications can then be used to convince people about the truth of the Equity religion.

Changing the meaning of words to force your perspective on the world and make people think a certain way will work for a while, but eventually people will start to catch on and realize that you’re trying to trick them.

Fool me once, shame on me.